What is Your Logo, Business Card, and Trademark?
By Ed Delph
April 8, 2019
Consider this statement if you want to live long and prosper. “Your smile is your logo. Your personality is your business card. How you leave others feeling after transacting with you is your trademark.”
You might be thinking, “This statement is for a salesperson. I’m a production person.” Or maybe you might be thinking, “You don’t know the company I work for, it’s crazy.” Or you might be thinking, “I’ve tried doing what that statement says before and it didn’t work.”
Most everyone will have their take on the statement. Yet, with few exceptions, this is a great guiding principle for life. Applying it will do you good and help you too. It will also do others good too. That’s the point of this article. Your smile is your logo, your personality is your business card, and the way others feel after transacting with you is your trademark. Your logo, business card, and trademark are for others more than you.
We’ve experienced the counter person with a frown that could sink a ship and a personality to match. Their frown says to us, “I’m having a bad day, I’m in a bad mood. If you bother me, I’m going to make you pay for it.” Then we say to ourselves, “Dear person, please cancel my subscription to your issues.” If we don’t heal from what hurt us, we will bleed all over people who didn’t cut us.
The truth is if we are going through a hard time or downtime personally, we can be pleasant on the outside. We don’t have to be rude. And we don’t have to make people feel mad, frustrated, or offended after transacting with them. Most times, it’s not the load that breaks us down. It’s the way we’re carrying it. Don’t let what’s on the inside of you, outside of you if it will turn others off.
Our first impression is often our last impression. People judge us by our actions, not our intentions. One might have a heart of gold, but so does a hard-boiled egg. Let’s desire for those around us to transact with the heart of gold in us, not the hard-boiled egg in us. The world is filled with nice people. If you can't find one, be one. Be somebody who makes everyone feel like somebody. Let your smile change the world but don't let the world change your smile.
Think of how many marriages have been split, sales not made, opportunity missed, customers who have not returned, people who left their church, and the like because someone copped an attitude. The person with the bad attitude on the outside is probably not singing, Oh, What a Beautiful Morning or Happy, on the inside. People who approach a person happily and then flee from the same person angrily is not a good trademark to have.
I remember when I started my business at twenty-four years old. I didn’t know too much about the industry I was in but do remember I had a smile, I had a positive personality that was a great ally in dealing with others. People felt good after engaging with me. At least that is what they told me. I wanted to be pleasant because I didn’t like the alternative. To those not naturally inclined to see the glass as half-full, you can learn it. After all, if you are going to transact with others, a great logo, a great business card, and a great trademark is a great way to brand yourself. You will stand out from others.
What logo or brand do you want for yourself? What would others say is your trademark? Hint: Ask three other people if you need to change your personality.
If you’re the hard-boiled egg type, here’s great encouragement for you. Can an egg fly? Yes…after it’s transformed! Transformation starts with information that turns into revelation, through illumination, which is going to require some imagination and perspiration. The revelation comes from God. The perspiration comes from you!
Ed Delph April 8, 2019 CCC
Ed Delph is a leader in church-community connections.
Visit Ed Delph's website at www.nationstrategy.com